The Sunday Paper (2010)

By Hope S. Philbrick Snap to It! Mother-Daughter Baking Team Settles into a Brick-and Mortar-Storefront Susansnaps, a gourmet ginger snap cookie company, grew from a tummy-comforting snack into a mother-daughter business that recently opened its first retail location in Sandy Springs. Laura Stachler (who previously owned Laura’s Divine Desserts) first developed Susansnaps as snacks for her husband and daughter Susan Robbins, who were undergoing chemotherapy treatments within the same year. While Laura perfected the recipe, Susan designed logos and packaging. The ginger snaps became popular and took over Laura’s small baking company. They are named Susansnaps in memory of Laura’s sister Sue (who died from Hodgkin’s in 1977 at age 28) and in honor of her daughter Susan (who beat Hodgkin’s at age 22). For the past five years, the mother and daughter have worked out of a commercial kitchen and grown the business beyond their wildest dreams. Fans of Susansnaps include Martha Stewart, Rachel Ray and Chef Bobby Flay. The Sunday Paper asked the women to share more details. Was a retail location always part of your business plan? Laura: Actually not. We had a really nice online business, attended gift shows, had corporate clients. The customers really let us know they’d like a place where they could come to us to pick up products directly. Last spring, we started looking for a location. Susan: It’s really nice to create more of a shopping experience. Rather than place orders or call, people can come in, look around and get a personal touch. What are your products? What’s most popular? Laura: On the ginger snap side, we offer the...

Points North Magazine (2010)

By Anna Rhoades Give a Snap, See a Smile Mother-daughter team Laura Stachler and Susan Robbins have opened Susansnaps, a gourmet gift shop in Sandy Springs. Stachler began making ginger snap cookies in 2004 to soothe nausea, a side effect from chemotherapy, which both her daughter and husband were going through at the time for Hodgkin’s disease and non-Hodgkin’s lymphoma, respectively. Fortunately, Robbins and her father are now doing fine, and their tasty treats have become quite a hit. But they haven’t forgotten what they are all about – 10 percent of proceeds on all sales goes to The Susan Carver Foundation, in memory of Stachler’s sister who succumbed to Hodgkin’s at age...
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Susansnaps • 229 Hilderbrand Drive • Sandy Springs, GA 30328 • Telephone: 404-497-9210 • Fax: 404-497-9211
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