The Costco Connection

by Shana McNally   Cookies Made With Love IN 2004 THINGS looked grim for the Stachler family. Dad Ken and daughter Susan underwent back-to-back chemo for non-Hodgkin’s lymphoma and Hodgkin’s disease, respectively. Mother Laura was distraught until she learned that ginger helps cancer patients fight nausea. Having grown up in the restaurant industry, baking was something she knew and could do for her loved ones. Enter Susansnaps, a gourmet cookie company co-owned by Laura and Susan and named after Laura’s sister Susan Carver Smith who succumbed to Hodgkin’s at 28. “What was once just a small idea has now turned into a thriving company, and it started with some flour, sugar, eggs, and spices from the Perimeter [Georgia] Costco,” says Susan, who handles marketing and packaging and, like her dad, is doing OK. The Atlanta-based commpany produces up to 10,000 of the chewy/crunchy cookies a day. A portion of the sales goes to the non-profit Susan Carver Foundation, which Laura established to support cancer research and cancer patients. “I’ve always wanted to give back, but never did I think I would be raising money for a cause I benefit from,” says Susan. -Shana...

Southern Lady Magazine (2010)

By Kathleen J. Whaley Snappy Days: After facing the same illness in back-to-back generations, a Georgia mother and daughter set their course to “give a snap…see a smile.” True-life steel magnolias Laura Stachler and Susan Carver Robbins exemplify the character of many Southern women:  Through good times and bad, do what you can, and do it well.  In their recently opened storefront on the outskirts of Atlanta, the mother-daughter duo work side-by-side to make their signature gingersnaps.  Each day they bake 8,000 cookies, place them in chic packaging, and prepare them for shipping across the country. “It’s like poetry in motion,” says Laura, who pauses from cutting Christmas ribbons long enough to exchange grins with daughter Susan. “People love the product and the packaging,” Laura continues, “but what they really respond to is the story.”  The story starts with Laura’s sister and Susan’s namesake, Susan Carver Smith, who passed away from Hodgkin’s disease at age 28.  Nearly three decades later, just before graduating from Auburn University, the younger Susan was also diagnosed with Hodgkin’s.  Over the next few months, Laura-whose husband required treatments for non-Hodgkin’s lymphoma around the same time- sat by through numerous rounds of chemotherapy. In hopes of lifting her family’s spirits and helping in a tangible way, Laura, a professional baker, used her talents to develop the ultimate gingersnap.  The ginger served as a natural stomach soother to her husband and daughter, while flavorful, dark molasses imparted an irresistible taste.  Featuring just the right combination of spice and crunch, the snaps soon garnered attention beyond the close-knit Stachler family. “It slowly unfolded,” says Susan, who put...

Snappy Days

Southern Lady Magazine By Kathleen J. Whaley November / December 2010 Issue After facing the same illness in back-to-back generations, a Georgia mother and daughter set their course to “give a snap…see a smile.” True-life steel magnolias Laura Stachler and Susan Carver Robbins exemplify the character of many Southern women: Through good times and bad, do what you can, and do it well. In their recently opened storefront on the outskirts of Atlanta, the mother-daughter duo work side-by-side to make their signature gingersnaps. Each day they bake 8,000 cookies, place them in chic packaging, and prepare them for shipping across the country. “It’s like poetry in motion,” says Laura, who pauses from cutting Christmas ribbons long enough to exchange grins with daughter Susan. “People love the product and the packaging,” Laura continues, “but what they really respond to is the story.” The story starts with Laura’s sister and Susan’s namesake, Susan Carver Smith, who passed away from Hodgkin’s disease at age 28. Nearly three decades later, just before graduating from Auburn University, the younger Susan was also diagnosed with Hodgkin’s. Over the next few months, Laura-whose husband required treatments for non-Hodgkin’s lymphoma around the same time- sat by through numerous rounds of chemotherapy. In hopes of lifting her family’s spirits and helping in a tangible way, Laura, a professional baker, used her talents to develop the ultimate gingersnap. The ginger served as a natural stomach soother to her husband and daughter, while flavorful, dark molasses imparted an irresistible taste. Featuring just the right combination of spice and crunch, the snaps soon garnered attention beyond the close-knit Stachler family. “It...

The Osgood File (2010)

Charles Osgood, Reporting by Mark Strassmann, CBS News Correspondent http://susansnaps.com/wp-content/uploads/2014/10/osgood_12012010_925.mp3   The Osgood File. This is Charles Osgood.  There’s a secret ingredient in Susansnaps – the gourmet ginger snaps Laura Stachler started baking at home seven years ago.  Today, they bake and ship as many as 10,000 cookies a day. About the Stachlers, the cookies and the secret ingredient – after this… ((( SPOT ))) It was not a happy time for the Stachler family. Our CBS News colleague Mark Strassmann has the story. Voice – Mark Strassmann, CBS News Correspondent “Seven years ago, Laura’s husband Ken had cancer. Their daughter Susan – then, a college senior – was also diagnosed with cancer, the same cancer her Aunt Susan had died from years earlier.” Voice – Susan Stachler “And there I was, going home to do chemo and radiation. It was definitely not the easiest thing to take in…” Voice – Mark Strassmann “Susan and her father even went through cancer treatment together.” Voice – Laura Stachler “…’This is my husband – now, it’s my child’ — that was the only time, that was the only time I said: ‘It’s too much. I can’t do it…'” Voice – Mark Strassmann “Rather than feel helpless, Laura baked ginger snaps. Ginger’s known to soothe upset stomachs, often a side effect during chemotherapy.”  Now, Susan herself makes special deliveries to St. Joseph’s Hospital in Atlanta – where she made her recovery. Voice of Susan Stachler, at the hospital “Treat to enjoy this afternoon…” Voice – Mark Strassmann  “And they bring comfort and hope.” Voice of a Patient “Thank you very much, very...
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